What Happened When We Took Over the Zurich Marathon (Without a Booth)

After Prague, we wanted more.
The Zurich Marathon was next — but this time, things didn’t go exactly as planned. We reached out to local running clubs for small collaborations, but quickly realized... we’re not a “big brand” yet.
No problem. We showed up anyway.

We posted up near kilometer 17, right when runners needed that extra push. Same formula: backpack full of energy gummies, free boosts for anyone passing by.

100 packs disappeared in minutes. The energy from the runners was unreal — high-fives, quick thank-yous, even a few skeptical smiles that turned into converts after a taste.

And then? We spotted a legend: a guy running the marathon with a barrel of whisky strapped to his back. Respect.

Guerrilla marketing isn't just about handing out products — it's about finding your people, even if you have to meet them halfway (or 17 kilometers in).
Zurich, you were incredible. Where should we show up next?

Check our vlog on our Instagram

https://www.instagram.com/p/DIbvxepoZap/