How We Fueled 100+ Runners at the Prague Half Marathon with Energy Gummies

At Vesa Labs, we believe that clean energy belongs to everyone — not just the pros.
When the Prague Half Marathon rolled into town, we didn’t have a big booth or a sponsorship deal. What we did have? A backpack full of energy gummies and a mission.

We set up between kilometers 17 and 18 — just when runners were digging deep for the final stretch. Armed with clean energy and good vibes, we handed out over 100 packs of our gummies to runners mid-stride.

The reactions were everything: quick smiles, surprised laughs, and runners who didn’t even break stride to grab their boost. No flashy setup, no paid promotions — just real moments, powered by real fruit and clean energy.

Building a brand isn’t about waiting for permission. It’s about showing up where it matters most.
Prague, thanks for the energy. We’ll be back.

Check out vlog on our Instagram

https://www.instagram.com/p/DIHjTMIo6Jf/